Healthysure , a start up company of Mr. Sanil Basutkar and CEO Mr. Anuj Parekh, explained how the pandemic helped them to put their imaginations to reality and understanding people’s concern to find solutions to their problems, since they faced maximum problems in the health sector and to help them they came up with the idea of healthysure . Healthysure is set for employee welfare and to maintain the ecosystem of the health insurance sector of the company.
Both Anuj and Sanil are chartered accountants with multiple years of experience , who have now stepped into the growing sector of the country. Sanil completed his graduation for Indian school of business and Anuj graduated from IIM Bangalore. Before coming together for healthysure they both had recent experiences. Anuj being a project consultant whereas Sanil being lead project manager at Torre Capital. After what happened during the Covid times and reduction in the health sector, they wanted to do something which can create solutions for the public.
Both through their entrepreneurial mindsets, created a one-step solution for all that can cover health factors and health insurances for people.
HEALTH INSURANCE INDUSTRY PROSPECT
A rapidly growing sector of the Indian economy and a major contributor of the country and insurance market. The general overall income can help in expansion of the health sectors in the economy and also provided some government support with minor initiatives and increasing number of partnerships.
CHALLENEGES FACED BY HEALTHYSURE
Everyone face challenges, and so did they faced during this start up. They said that finding the right team members is the key element in preparing the team and building everything from scratch means starting everything from 0. And the client coverage they have is 30% of Mumbai and 70% form other states of the country.
PRODUCTS AND SERVICES
They are providing great services with decent prices that everyone can afford. They also provide primary healthcare services like doctors, diagnosis, counselling for mental health conditions, and also providing with physical health benefits like gyms, bodybuilding etc and even providing membership offers on them.
They operate within the B2B space and are also capable of goal personnel and have a B2B–B2C phase. Insurance plans may cost little as low as Rs 200 in line with employee.
CUSTOMER ACQUISTION
Knowing your customers is very important and the partners try to know and deal with it. They focus on technology ease and engaging customers in a long run.
VISION OF THE FOUNDERS
They not only provide emergency facilities or medical insurances but also primary healthcare. The vision is to take the brand to the next level and work closely to reducing stress and anxiety.
