Leading American maternity apparel sister brands Motherhood Maternity and A Pea in the Pod within the Marquee Brands portfolio have secured a $10 million credit facility from Second Avenue Capital Partners (SACP). It will be used for general working capital purposes and for future expansion of the brand to implement post-pandemic digital growth initiatives.
Following the acquisition by Marquee Brands in 2019, the maternity brands had trimmed their brick-and-mortar footprint with a final exit from standalone storefronts in early 2020. Such early moves positioned the two brands to focus attention on each respective website and social platforms to create a more robust customer centric experience and community, as well as offer expecting and new mothers relevant and engaging digital content related to all stages of motherhood, the company said in a media release.
“We appreciate the efforts from the team at Second Avenue Capital Partners and their comprehensive approach to not only understand our current business, but to bring forth a flexible strategy to support the investment in our future growth initiatives,” said Marla Ryan, brand executive vice president, Motherhood Maternity and A Pea in the Pod. “As we look to catapult forward in a post-pandemic world, and build upon our community connection with mothers, SACP was a natural choice for us based on their e-commerce and retail knowledge.”
“These two maternity brands sit in a highly unique, niche market and possess an enviable e-commerce platform,” said Chris O’Connor, president of Second Avenue Capital Partners. “We knew we could provide them with a capital solution that would exceed their expectations.”
Marquee Brands’ investment in a digital re-platform to improve their customers’ online experience was already well underway when the pandemic hit, giving them the opportunity to quickly align their offerings and messaging to meet the needs of expectant mothers.
Fibre2Fashion News Desk (KD)
Leading American maternity apparel sister brands Motherhood Maternity and A Pea in the Pod within the Marquee Brands portfolio have secured a $10 million credit facility from Second Avenue Capital Partners (SACP). It will be used for general working capital purposes and for future expansion of the brand to implement post-pandemic digital growth initiatives.
