Twitter was known in the tech industry as the pioneer of remote work. On November 9th, two weeks after taking over the social media company, Elon Musk addressed his employees through an e-mail, expressing his concerns with regards to the remote work policy.At the start of the pandemic, entrepreneurs and CEOs felt compelled to compensate for the losses caused by the virus, as a result of which the remote work system was given attention. However, the company had begun transitioning early in 2018 under the leadership of the then CEO, Jack Dorsey.
After taking over as CEO of Twitter, Elon Musk has strongly discouraged employees from implementing the remote work policy that was suggested to organisations during the early stages of the COVID-19 pandemic. The prohibition on remote work was fairly predictable, as it had been done earlier at Tesla and SpaceX.As the world started to recover from those unprecedented times, giant companies such as Apple, Snap, etc. decided to go for on-site working. Leaders of well-developed businesses believed that the efficiency of the employees had sto be taken care of, and as per their analysis, the workers became less efficient on their part.
Several companies had used videoconferencing sites in the pre-pandemic period; that was the need of the hour. Communication is one of the most important features that help an organisation run smoothly, whether it is the superior-subordinate relationship, group discussions, formal meetings, interactions among employees in the same position, or the informal groups that are formed among the employees; they all necessitate the employees’ presence at the work place. No matter how useful the asynchronous communication tools are, the atmosphere and ambiance of the offices are of immense significance. The performance evaluation is required for segregating the employees into efficient and less efficient ones, and accordingly, they are rewarded. Businesses struggled during the remote work culture, and many were seen to be re-implementing their old policies in some way or another.
Some companies could not cope with the problem arising from the remote culture due to their predefined norms, expectations, and strategies. Also, most of the workers could not achieve work-life balance in their remote working hours. This leads to less productivity and burnout. Elon Musk was considered to have parted ways with employees who had prioritised their conveniences over the organization’s goals. As per the recent study, about 9 out of 10 employers plan to bring employees back to their offices in 2023.
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